This is worth watching - just click on the link!

Submitted: Saturday, Mar 27, 2004 at 19:46
ThreadID: 120483 Views:6294 Replies:0 FollowUps:0
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This is an amazing piece of video artwork - >
> New Honda Commercial in the U.K.
> There are no computer graphics or digital tricks in the film. Everything
> you see really happened in real time exactly as you see it.The film took
> 606 takes. On the first 605 takes, something, usually very minor, didn't
> work. They would then have to set the whole thing up again. The crew
> spent weeks shooting night and day.
> The film cost six million dollars and took three months to complete,
> including a full engineering the sequence. In addition, it's two minutes
> long so every time Honda airs the film on British television, they're
> shelling out enough dough to keep any one of us in clover for a
> lifetime. However, it is fast becoming the most down loaded
> advertisement in Internet history.
> Honda executives figure the ad will soon pay for itself simply in "free"
> viewings (Honda isn't paying a dime to have you watch this commercial!).
> When the ad was pitched to senior executives, they signed off on it
> immediately without any hesitation-including the costs.
> There are six and only six handmade Accords in the world. To the horror
> of Honda engineers, the filmmakers disassembled two of them to make the
> film. Everything you see in the film (aside from the walls, floor, ramp,
> and complete Honda Accord) are parts from those two cars.
> When the ad was shown to Honda executives, they liked it and commented
> on how amazing computer graphics have gotten. They fell off their
> chairs! when they found out it was for real. Oh! And about those funky
> windshield wipers. On the new Accords, the windshield wipers have water
> sensors and are designed to start doing their thing automatically as
> soon as they become wet. It looks a bit weird in the commercial.
> Just one-second of computer generation is used to link the two
> halves-when an exhaust pipe rolls across the floor. At one point, three
> tires roll uphill because inside they have been weighted with bolts and
> screws.
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